Data Protection & Privacy Policy

This Privacy Policy explains how SIA Group Dynamics and SIA Group Dynamics Pro collect, use, store and protect personal data when you use our website, contact us, request quotations, place orders, or communicate with us about commercial laundry spare parts and services.

We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Latvian data protection rules. By using our website or services, you agree to this policy. If you do not accept this policy, please discontinue use of our website.

We collect the following types of personal data:

• Personal identification data: name, company name, email address, phone number, billing address and delivery address.
• Transaction data: enquiry details, order history, quotation details, proforma invoices, invoices, payment information and delivery information.
• Technical data: IP address, browser type, device type, website usage data and approximate location data if available.
• Usage data: information about how you use our website, products and services.
• Support data: machine model, serial number, nameplate photos, damaged part photos, technical enquiry details and correspondence connected with spare-parts support.

We mainly process business-related contact and order information. Some of this information may still be personal data, for example names, email addresses, phone numbers and delivery details.

We process your personal data for the following purposes, using lawful bases as required by GDPR:

• To perform a contract: to process enquiries, prepare quotations, issue proforma invoices, process orders, arrange delivery, provide updates, and offer customer service or product support.
• To comply with legal obligations: to prevent and detect fraud, retain records, meet tax, accounting, customs, sanctions, export-control or regulatory requirements.
• With your consent: to send marketing messages or process optional website features, where consent is required.
• For legitimate interests: to improve our website and services, maintain IT security, prevent misuse, respond to business enquiries, manage supplier/customer relationships, and support normal business operations.

Where an enquiry involves both Alliance Laundry Systems brands and other brands, data may be used to direct the enquiry to the correct company, prepare separate proforma invoices, and manage related communication.

SIA Group Dynamics and SIA Group Dynamics Pro are separate companies. In practice, customer data may be handled by the relevant company depending on the brand, enquiry type, quotation, order, invoice or support matter.

• SIA Group Dynamics handles Alliance Laundry Systems brand enquiries and orders.
• SIA Group Dynamics Pro handles enquiries and orders for all other brands.
• If an enquiry includes multiple brands, the enquiry may be separated and handled by the relevant company.
• Data may be shared between SIA Group Dynamics and SIA Group Dynamics Pro where necessary to route the enquiry, prepare the correct documentation, process an order, correct payment issues, manage returns or provide customer support.

Each company is responsible for the personal data it processes in connection with its own quotations, proforma invoices, invoices, orders, support matters and legal obligations.

We use cookies to improve your experience on our website. Cookies may help us:

• Analyse website usage through tools such as Google Analytics.
• Remember website preferences where applicable.
• Improve website performance, security and usability.

Essential cookies may be used to operate the website. Non-essential cookies, such as analytics or marketing cookies, should only be used where legally permitted and, where required, after you have given consent through our cookie banner. You can manage cookie preferences through our cookie banner or through your browser settings.

We do not sell your personal data. However, to provide our services, we may share relevant information with:

• SIA Group Dynamics or SIA Group Dynamics Pro where required to route enquiries, process orders, issue correct documentation, handle payments, returns, support or administration.
• Payment processors where required for payment handling.
• Banks and financial institutions where required for payment processing, refunds, fraud prevention, compliance or sanctions checks.
• Delivery companies and freight forwarders where required to arrange transport, customs clearance or delivery.
• Manufacturers and suppliers where required to check part compatibility, availability, warranty, serial-number requirements or technical support matters.
• Service providers such as website hosting, IT support, accounting, professional advisers or business software providers.
• Regulatory authorities where required by law, legal obligation, fraud prevention, customs requirements, export control or official investigation.

Any data shared with third parties is limited to what is necessary and is handled under appropriate confidentiality, security or contractual safeguards.

Your data may be transferred outside the European Economic Area (EEA) where this is necessary to provide services, process orders, arrange deliveries, communicate with manufacturers or suppliers, use technical service providers, or meet export, customs or compliance requirements.

Where required, such transfers are protected by adequate safeguards, such as Standard Contractual Clauses approved by the European Commission, adequacy decisions, contractual safeguards, or other legally recognised transfer mechanisms.

We use technical and organisational measures to help protect your data, including:

• Secure servers and restricted access.
• Access controls for authorised personnel only.
• Reasonable technical safeguards during data transmission and storage.
• Internal procedures for handling customer and order information.
• Reasonable controls for website, email, accounting, order-processing and business communication systems.

No method of electronic transmission or storage is completely risk-free, but we take reasonable steps to protect personal data against unauthorised access, misuse, loss, alteration or disclosure.

We retain your data only for as long as necessary to:

• Respond to enquiries and provide services.
• Prepare quotations and proforma invoices.
• Process and document orders.
• Manage delivery, returns, warranty claims and support matters.
• Meet legal, accounting, tax, customs or regulatory requirements.
• Protect our legitimate business interests where necessary.

Unless otherwise required by law, order-related records may be stored for up to 7 years after our last contact or transaction with you, after which they will be securely deleted or anonymised where appropriate.

Under GDPR, you may have the following rights:

• Right of access: request access to personal data we hold about you.
• Right to rectification: request correction of inaccurate or incomplete data.
• Right to erasure: request deletion of your data in certain circumstances.
• Right to restrict processing: ask us to restrict processing of your data temporarily.
• Right to data portability: request your data in a machine-readable format where applicable.
• Right to object: object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent: withdraw consent for processing based on consent.
• Right to complain: lodge a complaint with the Latvian Data State Inspectorate (Datu valsts inspekcija) or your local data protection authority.

To exercise your rights, please contact us using the details shown in the Contact Us section below. We may need to verify your identity before responding to certain requests.

We may contact business customers about order-related matters, incomplete enquiries, quotations, product availability, spare-parts support or service information. Where marketing consent is required, we will rely on consent or another lawful basis permitted by applicable rules.

You can ask us to stop sending marketing communications at any time by contacting us.

We may update this Privacy Policy from time to time. Significant changes may be communicated by email or displayed on our website. The version shown on this page applies from the date stated below unless replaced by a newer version.